So occassionally in the ad biz people share VIP access badges to events that our brands sponsor. Well, we were given a few this wknd to check out the LG Actions Sports Championships in Dallas and ended up smack in the middle of the BMX Vert Finals. Insane riding but an even bigger highlight for me was being able to pass along the badges to a couple kiddos there. Here's hoping they lived it! ;o)
LG Action Sports: http://www.lgactionsports.com/